Executive Overview
Total Revenue (Global)
€1.24M
+20.1% vs Q4 2024
Blended ROAS
3.2
Target: ≥ 2.8-3.0
Traffic Index
25%
of 2021 Peak (Critical)
New Customer %
38%
Target: > 35% (Healthy)
Growth & Traffic Recovery
Revenue growth despite lower traffic levels (Retention driven).
C-Level Summary
Performance is stable (ROAS ≥ 3.0), but Traffic Index (25%) is critical. AI Reporting Agent advises unlocking 'Brand Awareness' budget for NL/FR immediately to avoid Q3 pipeline gap.