Channel & Campaigns

Optimization Engine: Brand Reach vs Performance ROAS.

Performance Channels (NL)
Focus: Lower Funnel Conversion (ROAS & CAC).
ChannelSpendROASCACTrend
Google Ads€32,0004.5€16.50
Meta Ads€25,0003.8€20.10
Brand Channels (NL)
Focus: Upper Funnel Reach & Engagement.
YouTube
€18,000 spend
45%
VTR
Meta Video
€25,000 spend
520k
Reach
Creative Insights (NL)
Top Performing Assets & Hooks in NL.

Summer BBQ V2

4.1 ROAS
OccasionVideo 9:16
Top Performer NL

Healthy Kick

3.2 ROAS
BenefitImage 4:5
Good retention
Creative Platform: "Turn every moment into a kick"Strategy: Shift focus to "Occasions" (Vrijmibo, BBQ, Brunch) over generic product shots to drive CTR.