Market & Funnel

Strategic drill-down per core market (NL/BE/FR).

Analysis: Q1 2025
Funnel & Drop-off
Traffic efficiency from Reach to Purchase.
Reach450,000
Traffic45,000
Add To Cart3,200
Purchase1,100
The DTC Hub

Strategic Focus

Balanced (55% Brand / 45% Perf). Focus on Online Traffic & efficient Acquisition.

CAC
€28.50
LTV (CLV)
€145.00
Retail Rot.
Med
% New Cust
38%
Brand vs Performance Mix
Strategic KPI Framework
KPISourceFrequencyDecision DriverStatus
Brand Building (Long Term)
Aided AwarenessBrand TrackerQuarterlyBrand Budget LevelGood
ConsiderationSurveyQuarterlyCreative MessageStable
Brand Search VolGoogle TrendsMonthlyCampaign ImpactGood
Performance (Short Term)
Sessions (New/Total)Shopify/GA4WeeklyUpper Funnel SpendAction
ROAS (Blended)Ads + ShopifyWeeklyBudget ShiftGood
% New CustomersShopify + CRMMonthlyAcq vs Ret BalanceAction